Clickfunnels Vs WordPress: A Comprehensive Guide

Wordpress Vs Clickfunnels

WordPress and ClickFunnels are two powerful platforms designed to cater to your online business needs.

Whether you want to create an online blog, sales funnel, membership site, or e-commerce shop, both platforms offer unique features and functionalities to help you achieve your goals.

However, both platforms are great for their specific purposes, and choosing between the two can be challenging as they both have their own strengths and limitations.

In this guide, I will discuss the features, customization, pricing, and other options available in ClickFunnels and WordPress so you can make an informed decision on which platform suits your business needs better. 

So, let’s dive in and explore their differences.

What is a Sales Funnel?

A sales funnel is a visual representation of a page that helps to convert leads into customers. 

It has a series of steps, like learning about the product, getting interested, decision-making, and finally taking action. 

This type of page is actually helpful for taking specific actions through the customer. The possible actions could include buying a product, subscribing to an email newsletter, or enrolling in a course. 

The Purpose of a Sales Funnel:

The main purpose of a sales funnel is to increase conversions and revenue by guiding potential customers through a series of steps that lead to a specific goal.

It helps businesses streamline their marketing efforts and target the right audience at the right time.

What is the Purpose of WordPress?

WordPress is a popular content management system (CMS) that allows users to create and manage websites without extensive coding knowledge.

It is used by many businesses, bloggers, and individuals alike to build their online presence and share their ideas with the world.

It is extensively used for blogging or documenting any topic of interest. Thus, anyone online who wants to know about your business can find information on your expertise.

Though WordPress has so many use cases, it’s not suitable to get your visitors to take one particular action.

So, The biggest difference between Click Funnel and WordPress is,

While WordPress is a great platform for creating content, it lacks the features needed to create a sales funnel effectively. ClickFunnels, on the other hand, is designed specifically for this purpose.

Which platform you choose depends on your needs, preferences, and budget. If you want to create a website where people can learn about you or your business, WordPress is the go-to option. 

But if your main goal is to sell products or build an email list, then ClickFunnels would be a better choice.

There are also hybrid options that combine the features of both platforms, giving users more flexibility and customization options.

Using WordPress, you can create a landing page, but it will not have the same features as a ClickFunnels landing page. Also, it would take you a lot more time if you’re new to WordPress.

Complete Overview of ClickFunnels Vs WordPress

Here, I have given a full review of both of these products so that you can understand what exactly each platform is best suited for and how they differ from one another.

Feature TypeClickFunnelsWordPress
User InterfaceDrag-and-Drop Visual Editor for easy design and modification of sales funnelsEasy-to-use Interface with Gutenberg block editor for creating visually appealing content
HostingWebsite Hosting IncludedRequires separate hosting service
Themes and Templates100+ pre-built themes and templatesAccess to extensive marketplace of themes
CustomizationLimited to the available options in the platformUnlimited customization options with coding knowledge. Also, drag-and-drop page builders for customization without coding
TestingProvides robust A/B testing featuresRequires additional plugins for A/B testing
Conversion FocusHigh-Converting Sales Funnels and comprehensive conversion trackingDepends on the theme, plugins used, and website design
Additional FeaturesEmail auto-responder, membership site & easy shopping cart feature includedExtensive Plugin Library (57,000+) for added functionalities and Built-In Blog Editor for easy content creation, scheduling, and categorization
Feature Comparison Between Click-Funnels and WordPress

ClickFunnels Vs WordPress: Feature

Features of Click Funnels

ClickFunnels stands out as a comprehensive sales funnel builder, offering multifaceted features tailored towards increasing conversions.

1. Drag-and-Drop Visual Editor: This feature allows users to effortlessly design and modify their sales funnels with an easy-to-use interface. It significantly simplifies the process of creating high-converting landing pages without any coding knowledge.

2. Website Hosting Included: ClickFunnels provides hosting for all their sales funnels created on their platform. You only need to add your domain name to the dashboard. This eliminates the need for separate hosting services, thus saving time and money.

3. 100+ Themes and Templates: ClickFunnels offers many pre-built themes and templates. You can choose any of the themes and setup your landing page quickly. Some of them are created by Clickfunnels themselves, and others are sold by third-party vendors in their marketplace.

4. Total Split Testing Capabilities: ClickFunnels provides robust A/B testing features, allowing you to test different versions of their funnels and landing pages to identify what works best for your target audiences. This is a really good feature to help you optimize your conversion rates.

5. High-Converting Sales Funnels: With a focus on conversions, ClickFunnels provides numerous optimization features. They also have different landing pages for different needs. From selling products, courses, or e-books to collecting potential leads they have templates for all purposes.

6. Unlimited Conversion Tracking: You can also have comprehensive tracking features with ClickFunnels. This is helpful to monitor every aspect of your funnels, from click-through rates to conversions.

7. Easy-to-use email Auto-Responder: ClickFunnels provides an integrated email autoresponder feature that is helpful to automate your email marketing campaigns. It also has features to follow up with your leads after subscribing.

8. Membership Site Included: If you want to have a membership site, ClickFunnel also offers that. That means you can create a membership site with Clickfunnels and manage the content and members all within the same platform.

9. Easy Shopping Cart Feature: ClickFunnels also provides a simple and intuitive shopping cart feature to easily set up your online store. This is useful for businesses looking to sell physical or digital products.

Features of WordPress

1. Easy-to-use Interface: WordPress offers an intuitive user interface that makes it easy for you to navigate and manage your website. You can easily add pages, posts, and media to your website through the dashboard with a single click of a button. The new Gutenberg block editor makes it even easier to create visually appealing content without any coding knowledge.

2. Extensive Plugin Library: Do you know WordPress has over 57,000 plugins that you can use to add new functionalities to your website? From SEO optimization, social media sharing, security, and more, there is a plugin for almost anything you need on your website. Many of them are free to use, and some of them are premium plugins that offer advanced features.

3. Theme Marketplace: With WordPress, you have access to an extensive marketplace of themes. Their vast library of themes has something for every type of website, whether it’s a blog, e-commerce store, or business site. You will find a lot of good free and premium themes from their marketplace or also have options to buy themes from third-party sources.

4. Customizable with coding Knowledge: For those with coding knowledge, WordPress allows for unlimited customization options. If you have a good grasp of HTML, CSS, Javascript, and PHP, then you can customize your own themes and make it look how you want.

You can create custom functionalities or add new features with coding as well. If you’re not a techie, that’s also fine, as you can use drag-and-drop page builders like Elementor, Divi, or Beaver Builder to customize your website without any coding.

5. Built-In Blog Editor: One of the biggest selling points of WordPress is its built-in blog editor. It provides a user-friendly interface to create and publish blog posts and also allows for scheduling and categorizing content with just one click. This makes it an ideal platform for bloggers and content creators who want to share their thoughts and ideas with the world.

6. Image Editing: WordPress also offers basic image editing capabilities within its platform. You can crop, rotate, and resize images and add filters to enhance your Image appearance. This saves time and effort as you don’t need to use separate software for these simple edits.

7. Content Management System (CMS): WordPress is primarily known as a content management system. It is best for managing all of your content in one place.

You can easily create, edit, and organize pages, posts, media files, and more through the dashboard. You can also optimize your content for SEO to improve your website’s visibility on search engines.

8. E-commerce Capabilities with Woo-commerce plugin: Another major advantage of WordPress is its ability to create an online store with the help of the Woo-commerce plugin.

This e-commerce plugin allows you to sell physical and digital products, manage inventory, and accept payments securely. With the integration of payment gateways such as PayPal and Stripe, you can easily manage your online store and reach a wider global audience.

So, with these features, WordPress becomes a versatile platform for businesses of all sizes looking to establish an online presence.

ClickFunnels Vs WordPress: Pricing

Pricing of ClickFunnels

Clickfunnels comes with 3 Plans, and the base plan starts at $147 per month, which includes features like creating 20 funnels, 3 user access, 1 domain add, plus other basic features.

The second plan is called Pro Plan, which costs around $197 per month. It includes all the features in the basic plan and has additional features like creating 100 funnels and having API access.

And finally, their third plan, which is called Funnel Hacker, comes at a whopping price of $497 per month, where you get options to create unlimited funnels, 200,000 contacts, and all features from the previous two plans.

Pricing of WordPress

WordPress is an open-source platform, so you don’t have to pay anything to use it. However, you need to pay for hosting and domain name registration.

For the domain, it will cost around 9-12$/yr, and for hosting, it will take around 20-35$/month depending upon the hosting provider and hosting plan.

There are also premium themes and plugins available for purchase in the WordPress marketplace, but they are optional and can be added at any time if needed.

So, the total cost could be around 30-40$/month, which is significantly lower than ClickFunnels’ pricing plans. However, it requires some technical knowledge and time investment in setting up and managing your WordPress website.

If you don’t want to deal with the technical aspects of WordPress, you can opt for my services to create a professional WordPress website for your business at an affordable price.

ClickFunnels Vs WordPress: Customization

Customization in Click-Funnels

  • Pre-built Funnels and Templates: ClickFunnels comes with various pre-built funnels and templates. This saves you tons of time and hard work to set up sales, marketing, or event pages without building from scratch.
  • Built-In Funnel Building and E-commerce Tools: The platform incorporates innate funnel-building tools and E-commerce capabilities, providing a robust solution for managing your online business.
  • Limited Customization: Despite its robust functionality and ease of use, ClickFunnels customization options are somewhat limited, particularly when compared to platforms like WordPress. This could potentially limit the scope for unique or specific design implementations.
  • Integrations with Marketing Services and Payment Processors: ClickFunnels offers integrations with popular SMS and email marketing services and various payment processors, enhancing its functionality and user convenience.
  • Limited Third-Party Plugin Integrations: Compared to WordPress, ClickFunnels offers fewer options when it comes to third-party plugin integrations.

Customization in WordPress

  • Theme Customization: WordPress offers thousands of themes that you can customize to suit your needs. From header to footer, you can make anything your own.
  • Page Builders: For users without technical expertise, WordPress provides drag-and-drop page builders like Elementor, Divi, or Beaver Builder that allow for easy customization. You can also use Gutenberg blocks that are new and lightweight than page builders.
  • Plugins for Every Functionality: Need a plugin for a contact form, e-commerce store, or any SEO optimization tools WordPress has got you covered. With over 57,000 plugins available in their repository, you get every functionality you need.
  • Advanced Customization with Coding: For tech-savvy users, WordPress provides the flexibility to extend and modify existing themes with HTML or CSS tweaks. You can also add unique functionalities and features with advanced PHP coding.

ClickFunnels Vs WordPress: Content Managment

ClickFunnels As CMS

  • Sales Funnel Creation: The primary focus of ClickFunnels is on building effective sales funnels, providing a suite of tools and features to optimize conversions and sales.
  • Blog Feature: ClickFunnels 2.0 introduced the new blog feature capabilities so that users can create and publish blogs within the platform, enhancing content marketing capabilities.
  • Editing Interface: The editing interface of Click Funnels looks like more of a 2015 WordPress Classic editor. The interface is simple and easy to use, but it lacks the advanced customization options available in WordPress.

WordPress as a CMS

  • Content Creation and Publishing: WordPress provides an editor for creating and publishing various forms of content. This could range from blog posts to company updates, press releases, or multimedia content such as images and videos.
  • User-Friendly Editor: The editor in WordPress is intuitive and easy to use, offering different formatting options to create engaging content. Even those with little to no technical knowledge can navigate the editor and create professional-looking content.
  • Content Scheduling: WordPress allows you to schedule posts in advance, a handy feature for maintaining a consistent content publishing schedule without constantly logging in to publish manually.
  • Performance Analysis and SEO: You can use plugins with WordPress to analyze your website’s performance and improve your search engine optimization (SEO) efforts, helping you increase your site’s visibility and traffic.
  • Social Media Presence: WordPress offers features to enhance your social media presence by sharing to different social media platforms like Facebook, Linkedin, Twitter, etc. Thus helping you to increase your reach and engagement with your target audience.

ClickFunnels Vs WordPress: My Recommendation

My personal recommendation would be WordPress, as it gives more customization and functionalities with a cheaper price tag than Click Funnels.

However, setting up WordPress only for the Sales funnel would require a bit of time and work, but it will be worth it as you will save much more money rather than building with click funnels.

Also, it is a good choice for beginners who are at the starting point for building their business.

As I have experience using WordPress, I can say that you can learn to build any type of website with WordPress with the vast resources available online for free.

That said, you can also consider using click funnels if you are solely looking for a sales funnel builder and do not want to deal with the technical aspects of website building.


Both ClickFunnels and WordPress offer unique features that cater to different purposes. 

Whether you need a sales funnel builder or a content management system, both platforms have their own advantages.

It’s important to assess your specific needs and goals before choosing the right platform for your business.

With the right tools and strategies, you can effectively engage with your target audience and achieve your desired results.

So, take some time to explore these platforms and see which one works best for you!

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