15 Practical Tips to Get WordPress Clients
In today’s competitive market, getting clients for your WordPress website business can be a challenging task.
Especially, If you’re starting new or don’t have enough client base to rely on, it’s important to have a solid strategy in place.
However, understanding why clients choose your services and how to consistently deliver exceptional results can help you stand out from the competition.
In this guide, I’ll discuss some ways to get potential WordPress clients that you can follow to close more leads and build a loyal customer base.
So, let’s get into the details!
Why Clients Buy From You?
One of the key reasons why clients buy from you is for your expertise.
Everyone wants to give their money to someone who knows what they’re doing. If clients feel valued and confident, they are more likely to choose you over someone else.
Another factor that influences clients’ decision to work with you is trust. This means both trust in your skills and trust in your character.
In addition, clients are looking for a positive experience. They want to feel listened to, understood, and supported throughout the process.
So, it’s important to showcase your expertise, build trust, and create a positive experience for your potential clients.
How to Get WordPress Clients?
#1. Position Yourself In The Right Physical Place:
If you want to attract local clients, it’s essential to position yourself physically in the right place.
Attend local events, join networking groups, and be active in your community. If possible, offer to speak at events or host workshops to showcase your expertise.
#2. Get Listed on Freelance Directory Sites:
Freelance directory sites like Upwork, Fiverr, and Freelancer are great ways to find potential clients looking for WordPress services.
Create a strong profile, highlight your skills and experience, and actively apply for relevant jobs. Also don’t forget to include a link to your website so potential clients can learn more about you.
#3. Perform a Web Search:
Search for businesses in your target market and see who has a website that needs improvement. Reach out to them directly and offer your services.
But always make sure you don’t sound too salesy; instead, focus on how you can help them improve their online presence. When you provide value, they are more likely to consider working with you.
#4. Utilize Social Media:
Leverage the power of social media to find potential clients. Join relevant groups or hashtags related to WordPress and engage with other members.
Also, post consistently to showcase your knowledge and expertise. Don’t be afraid to reach out to individuals or businesses who may benefit from your services.
#5. Collaborate with Other Professionals in Your Field:
Networking and collaborating with other professionals in your field can help you expand your reach and find potential clients.
Connect with web designers, developers, SEO experts, and other professionals who serve the same target market as you.
You can refer each other’s services to clients or even collaborate on projects together.
#6. Attend WordPress Meetups:
Attending WordPress meetups nearby can help you connect with potential clients and same-minded professionals.
It’s also a great way to stay updated on the latest trends and technologies in the WordPress community.
There are also often opportunities to speak or host workshops at these meetups, which can help you showcase your expertise.
#7. Setup an Online Portfolio Website:
Having a strong online presence is really important nowadays for attracting potential clients.
Create an impressive portfolio website that showcases your best work, client testimonials, and your services.
This will build trust and credibility with potential clients and make it easier for them to choose you.
#8. Optimizing Your Site with SEO:
Make sure your website is optimized for search engines so that potential clients can find you when they are looking for WordPress services.
Use keywords related to your target market and services throughout your website and regularly update your content to improve your ranking.
If you’re not familiar with SEO, consider hiring an expert to help you.
#9. Ask for Referrals:
Happy clients can be your best source of new business. Feel free to ask them for referrals or recommendations if they are satisfied with your services.
You can also offer incentives such as discounts or rewards for referrals, which can motivate clients to recommend you to others.
This will not only help you find potential clients but also increase your credibility and trustworthiness.
#10. Partner with Non-Profits:
Partnering with non-profits is not only a great way to give back to your community, but it can also help you find potential clients.
Offer your services for free or at a discounted rate in exchange for promoting your business on their website or social media platforms.
This will help you reach a wider audience and showcase your work to potential clients.
#11. Offer Free Valuable Resources:
Create free resources such as tutorials, how-to guides, or e-books related to WordPress and offer them on your website or social media platforms.
This will not only help you establish yourself as an expert in the field but also attract potential clients who are searching for this type of content.
You can also collect email addresses with signup and use them for email marketing to nurture potential leads.
#12. Reach Out to Potential Clients:
Reach out to businesses or individuals who may benefit from your services. You can collect leads through web research, finding websites that need improvement, or attending networking events.
Send personalized emails or make phone calls to introduce yourself and offer your services. If you don’t get a response, follow up politely after a week or two.
#13. Attend Conferences and Events:
Attending conferences and events related to WordPress, web design, or digital marketing can help you connect with potential clients and industry professionals.
Make sure to have your business cards ready and be prepared to talk about your services in a professional yet engaging manner.
You can also consider sponsoring or speaking at these events to showcase your expertise further.
#14. Ask and Answer Questions in Quora:
Quora is a popular question-and-answer platform that can help you establish yourself as an expert in your field. Search for questions related to WordPress and offer valuable answers to showcase your knowledge.
This will establish you as a credible source and potentially attract potential clients who are seeking expert advice.
You can also use Quora as a platform to ask questions and gather knowledge from other professionals in the community.
#15. Write Guest Posts on Relevant Blogs:
Writing guest posts on relevant blogs can help you reach a wider audience and showcase your expertise to potential clients.
Look for popular blogs in your target market and pitch ideas for guest posts that would be valuable to their readers.
This will give you two benefits: firstly, it will give exposure to your business, and secondly, you can get backlinks to your website, which will improve its SEO and attract more organic traffic.
How do You Go Above and Beyond to Keep Your Clients Happy?
Keeping your clients happy is not only crucial for maintaining a good working relationship, but it can also lead to potential referrals and repeat business.
Here are some tips on how to go above and beyond to keep your clients happy:
- Communicate effectively: Make sure to communicate regularly with your clients, keeping them updated on the progress of their projects and addressing any concerns or questions they may have. This will help build trust and transparency in the working relationship.
- Provide exceptional customer service: Respond to your client’s inquiries or issues promptly and with a positive attitude. Going the extra mile to ensure their satisfaction will show them that you value their business.
- Be proactive: Anticipate any potential roadblocks or challenges and address them before they become major issues. This will not only make your client’s lives easier but also demonstrate your dedication and commitment to delivering quality work.
- Offer additional support or services: After completing a project, follow up with your clients and offer any additional support or services they may need. This could be in the form of ongoing maintenance, training, or troubleshooting assistance.
- Listen to feedback: Listen to your client’s feedback and use it as an opportunity to improve your services. This will show that you value their input and are constantly striving to provide the best possible experience for them.
It’s Time to Get Clients
Now that you have a solid understanding of how to get WordPress clients, it’s time to put these strategies into action.
Start by identifying your target market and create a strong online presence and showcase your work on portfolio website.
Don’t be afraid to reach out and connect with other professionals in your field, as well as businesses or individuals who may need your services.
Remember to always maintain a professional yet enthusiastic tone and showcase your expertise in all your interactions.
With these tips, you’ll be on your way to finding and securing clients for your WordPress business!
