Job Description

Job Description JOB DESCRIPTIONAbout Lighthouse:Lighthouse MI is a growing non-profit, established in 2019 when Lighthouse of Oakland County and South Oakland Shelter merged to offer a stronger collective response to poverty in Metro Detroit community. With over 80 years of combined experience, Lighthouse serves as a beacon of hope to our neighbors who need it most by offering assistance with emergency basic needs alongside housing programs and supportive services designed to support long-term economic stability. Lighthouse owns and operates Spero Housing Group, a subsidiary non-profit dedicated specifically to developing and operating high quality affordable and supportive housing for persons of low and moderate income, as well as HandUp, a community and crowdfunding platform serving 100+ homeless service agencies and their clients across the United States.Position SummaryLighthouse is seeking a highly-motivated and organized Event & Marketing Communications Manager to elevate and celebrate Lighthouse's work. The Event & Marketing Communications Manager will oversee two annual events and lead Lighthouse's marketing strategies, including direct mail messaging, print and e-newsletters, web, email, and social media communications, and the Annual Report. This role combines strategic thinking with hands-on execution to drive engagement and support our mission through numerous channels. This position also provides event and marketing strategy and support for key organizational and outreach projects. This ideal candidate is collaborative, detail oriented, and able to work across departments effectively.Lighthouse events reach large and diverse audiences about our work. This position is key to our success and requires a highly organized, creative, detail oriented and motivated person to serve as lead for event planning, sponsorship and revenue generation, management, execution and marketing.Events include one fundraising event (The Rent Party) and the Annual Meeting. The position deals with a wide range of responsibilities that include: committee management, sponsorship solicitation, constituent communications, and project management. This position will work closely with development team leaders to identify opportunities.With regards to marketing communications, this position will work to support both broad organizational objectives and fund development operations and communications. This position will serve as the main contact for the PR, web and design vendors, and efficiently leverage their contracts. This position will play an important role in developing messaging for direct mail and newsletter communications as well as analyzing outcomes to inform future strategies.This position must be able to anticipate project needs, discern work priorities, and meet deadlines. The ideal candidate will focus on building strong and positive relationships with donors, volunteers, sponsors, vendors, and staff. This position is a full-time position, working 40 hours per week.Responsibilities & DutiesEvent Management Drive strategy to secure returning and new sponsors for the Rent PartyContribute and support strategy to ensure meaningful and well-attended Annual MeetingUpdate and manage the timeline, program, and task list for eventsServe as the staff lead for The Rent Party committeeNegotiate and manages costs and services pertaining to logistics and vendorsIn partnership with colleagues, recruit and coordinate event volunteers, awards, and entertainment; develop run of show, review speeches, write scripts, and coordinate rehearsals.Develop and manage the invitation, registration and attendee check-in processesAlign post-event follow up with sponsors and donors through a Moves Management development strategyProvide advice and support to other Lighthouse events as neededMarketing Integrated Digital Communications and Marketing Develop and implement comprehensive data-driven digital marketing strategies aligned with organizational and programmatic goalsParticipate in managing content calendar across all digital platformsManage and coordinate with colleagues and vendors to design, implement and create content for both email marketing and social media campaignsSchedule and deploy Constant Contact emailsManage analytics and performance measurement and reporting across email and social media platformsProject-Based Marketing and Communications Support Manage the development, design, publication and dissemination of the Annual ReportServe as the lead key organizational initiatives and programs, including the development of the bi-annual newsletter and volunteer newsletter Contribute to the direct mail messaging and ensure alignment of direct mail campaigns with social and digital communicationsCreate and/or oversee the development of marketing materials and collateral to support organizational goalsTrack and report on project-specific marketing metricsOrganizational Support, Brand Management and Strategy Contribute to Lighthouse's overall marketing and communications strategy, working collaboratively to develop and implement plans that meet goalsManage organizational brand and positioning across all channels and programsEnsure all content is accurate, inclusive, engaging and brand-alignedManage relationships with marketing vendors and contractorsCollaborate with staff and volunteers to effectively communicate mission impactDevelop and maintain tools and systems to manage the organization and department processes, assets and filesWebsite Management Oversee all aspects of website management, including content updates, user experience optimization, and technical maintenanceWork with external IT teams to ensure website security, performance, functionality, and technical maintenanceManage website analytics and develop data-driven strategies for improvementMinimum QualificationsBachelor's degree from a 4-year accredited college or university or master's degree in a related field2+ year's experience in a role directly related to event management and/or marketingKnowledgeable in Microsoft Office Suite and Google AppsAbility to use tact, discretion, and good judgment in working with confidential informationCollaborative team player who is positive and solutions-oriented in a fast-paced nonprofit environmentFlexibility and the capacity to prioritize tasks in a rapidly changing environmentAbility to communicate clearly and effectively with team members and donorsDemonstrate reliability, responsiveness, and courtesy in all team and donor interactionsProven ability to work both independently and as part of a team; is proactive and self-motivatedPreferred QualificationsMaster's degree from a 4-year accredited college or university or master's degree in a related field4+ years' experience in a role directly related to marketing, communications and/or event management with practical experience in digital marketingExperience managing websites and CMS platformsProven track record of directing successful digital marketing campaigns and knowledge of industry trendsAdvanced proficiency in analytics tools (Google Analytics)Experience developing email marketing strategies and proficiency with platformsExperience in developing social media strategies (organic and paid) and proficiency with management toolsStrong project management skills with the ability to handle multiple prioritiesExperience with Blackbaud's Raisers EdgeDemonstrated experience with email marketing platforms (Constant Contact)Highly skilled at collaborating with othersAbility to self-regulate and work independently while coordinating with other staffProven ability to work effectively with racially and ethnically diverse clients and teamsAbility to build consensus and resolve conflict; exhibits willingness to have difficult conversationsExceptional communication ability, both written and oralAbility to listen and accept feedback constructivelyPossess high emotional intelligence skillsUnwavering personal integrityAbility to work in a fast paced, demanding, constantly changing environment.Excellent benefit package including medical, dental, vision, life, matching 401(k), and more.This job description describes the general nature and level of work performed by employees assigned to this position. It should not be construed as an exhaustive list of all required duties, responsibilities, and skills. Lighthouse is an equal opportunity employer, and does not discriminate against any qualified individual based on race, creed, religion, national origin, color, status as a veteran, gender or gender identity, age, sexual preference or orientation, marital status, disability, income, weight, or any other basis prohibited by law.Applicants should submit a cover letter and resume online via JobScore.Applications will be accepted on a rolling basis, until the position is filled.No phone or e-mail inquiries, please. Lighthouse

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