Job Description
Local's only - Who can commute to our Jersey City office?
Salary: $150K - $180K
Core Focus :
The core focus of this role is to drive the creation and rapid testing of new innovative digital marketing solutions that align with iQuanti’s strategic goals. This includes managing a robust pipeline of new offering ideas & solutions, vetting & ensuring they are feasible and helping our product team in the development of viable solutions. The goal is to maintain iQuanti’s competitive edge by delivering high-impact, revenue-generating new solutions that drive business growth.
Responsibilities:
New Solution Development & Strategy:
- Lead the ideation, creation, and feasibility testing of new digital marketing solutions. Develop and manage a robust pipeline of innovative solutions.
- Understand trends, identify potential new solutions that will help us win, rapidly prototype the MVP and test, establish viability and potential for larger investment.
- Prioritize and assess potential new solutions based on market demand, feasibility, and potential ROI. Consistently prioritize & identify viable new solutions and move them to a product leader in the organization for further build.
- Establish metrics and KPIs to measure the success of solutions. Monitor performance and make data-driven decisions to optimize and improve solutions continuously.
Innovation & Thought Leadership:
- Stay abreast of industry trends, emerging technologies, and best practices in digital marketing. Foster a culture of innovation within the organization.
- Represent iQuanti as an industry expert, contributing to thought leadership content, speaking at conferences, and public forums, and participating in industry panels.
Client & Partner Engagement:
- Engage with key clients to understand their evolving needs and pain points, incorporating their feedback into the solution development process.
- Build and maintain strong relationships with external partners, vendors, and industry experts to leverage new technologies and capabilities.
Cross-functional Collaboration:
- Partner with internal teams (e.g., client management team, SMEs, product development, sales, marketing, and operations) to bring new solutions to market.
- Work closely with the sales/product team to develop go-to-market strategies and support the sales process with key clients.
Experience and Key skills required:
- Bachelor's degree in Marketing, Business, or a related field; MBA or advanced business degree preferred.
- Overall 12+ years of experience in digital marketing, product development, or innovation roles, with a focus on new solution development.
- Must Have: Experience in Digital Marketing Strategy: Requires at least 5-7 years of experience in strategy-focused digital marketing roles focused on leveraging technology to drive marketing innovation. This could include generalist experience with digital media strategy, digital experience, AI-driven marketing technologies, data analytics, and integrating these into broader digital marketing strategies.
- Must Have: Experience in Product Development or Innovation in Marketing Technologies: 2-3 years of experience working in product roles at companies specializing in marketing technologies (e.g., Adobe, StackAdapt, The Trade Desk, or similar).
- Must Have: Background in feature research, designing or optimizing tech-driven marketing solutions, such as programmatic advertising platforms, AI-driven marketing tools, or data management solutions, with a strong understanding of how these products fit into a comprehensive digital marketing strategy.
- Strong research and consultative capabilities to be able to ideate and evaluate digital solution offerings.
- Proven track record of successfully bringing new digital marketing solutions to market.
- Prior hands-on Experience with Paid Media Platforms and Performance Marketing in managing and optimizing campaigns on major paid media platforms (e.g., Google Ads, Meta Ads Manager, LinkedIn etc.); with emphasis on developing and executing performance marketing strategies that leverage AI and machine learning to drive efficiency and ROI.
- Demonstrated ability to build and maintain strong client and partner relationships.
- Impeccable organization skills with demonstrated ability to collaborate and work with global teams comprised of multiple cities, cultures, and commensurate time zones
Job Tags
Local area,