Channel Marketing Manager Job at Korn Ferry, Detroit, MI

bGg3ZHFMSmhLWVkyMGw5UWRjY1dmUkQxSVE9PQ==
  • Korn Ferry
  • Detroit, MI

Job Description

This role can sit in Detroit Michigan or Grand Rapids Michigan

This Role:

The Channel Marketing Manager reports directly to the Director of Marketing and will be responsible for developing marketing strategies that target specific channels to promote brands, products and product lines. This is a key role within the marketing department with responsibility for developing marketing strategies that target specific channels to promote our brand, products and product lines. This person will drive marketing for key customer meetings & groups with retailers. This person is also in charge of trade show execution for all shows and customer events. This role is a critical lead generation role and will participate in key customer meetings to help close the sale. This role will have one direct report.

What You Will Do:

  • Develop and execute a comprehensive trade marketing plan that includes lead generation and trade partner marketing activities
  • Lead the development of forward-looking marketing activities including roadshows, events, trade shows and sponsorships
  • Work closely with trade partners to understand their needs and develop joint marketing programs (both in-store and online) that help them sell more effectively
  • Work alongside the sales leaders and sales enablement to ensure the sales team is equipped with materials needed to drive sales
  • Build a scalable trade marketing strategy using tactics like in-store & online promotions, trade shows, events, packaging and effective point of sale displays with the goal of owning the “last 3-feet”
  • Analyze competitor behavior to optimize marketing strategies
  • Collaborate with cross-functional teams such as product management, sales and customer service to align channel marketing activities with overall company goals
  • Help define our channel differentiation strategy through cross-functional teamwork
  • Evaluate the success of trade shows and customer events to ensure we’re driving ROI

How You Will Do It:

  • Analyze market trends to inform trade marketing strategies and identify opportunities to support growth
  • Attend key account PLRs, major trade shows and large customer events to ensure we understand the voice of the customer
  • Do store visits and actively monitor competitive websites to stay ahead of the competition
  • Act as the primary point of contact for sales leaders for trade marketing needs including trade shows, customer events and other customer-facing materials
  • Deep understanding of shopper insights, customer segmentation and other market data
  • Measure and analyze trade marketing metrics to optimize performance, improve ROI, and ensure the company is effectively reaching its various target audiences
  • Champion the brand and all sub-brands by ensuring all trade-driven materials adhere to corporate brand standards

What We’re Looking for:

  • Excellent leadership, teamwork and collaboration skills, with a history of maximizing effectiveness at trade shows, customer events and owning the last 3 feet at retail with key customers like Home Depot, Lowe’s and Menards)
  • Creative mindset, ability to scale rapidly, creating and executing tactics and strategies
  • Expertise in trade and channel management
  • Excellent analytical, written communication, content creation, and presentation skills
  • Graphic design capabilities in Illustrator and InDesign
  • Must be a self-starter who is detail-oriented and well-organized
  • Ability to travel 20-30% for trade shows and customer events

Education: Bachelor’s degree in business administration, marketing, public relations or communication studies.

What We Offer:

  • Short Term Incentive Program (STIP)
  • 401(k) with match
  • Paid Holidays
  • Paid Vacation
  • Paid Personal Time Off
  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Long Term Disability Insurance
  • Short Term Disability Insurance (variable per state)
  • Life Insurance
  • Flexible Spending Accounts
  • Employee Assistance Plan

Job Tags

Holiday work, Temporary work, Flexible hours,

Similar Jobs

Jobot

Sales Development Representative (Entry Level - Bilingual Spanish) (Hiring Immediately) Job at Jobot

 ...Growing Multi-Physics Software organization is seeking entry level sales individuals who would like to move up within their career! This Jobot Job is hosted by: Giulia Saier Are you a fit? Easy Apply now by clicking the Apply button and sending us your resume.... 

Avera Health

Registered Nurse (RN) | Behavioral Health Adolescent Unit Job at Avera Health

 ...You will enjoy this Behavioral Health setting if you are Nurse that: Enjoys working with children ages 5 to 12 years old and adolescents ages 13 to 17 years old as well as their families. Has a passion helping patients with conditions such as Depression, Anxiety... 

Raytheon Technologies

Senior Software Engineer- Onsite Job at Raytheon Technologies

 ...qualified Individuals with a Disability and Protected Veterans in compliance with Section 503 of the Rehabilitation Act and the Vietnam Era Veterans' Readjustment Assistance Act.Privacy Policy and Terms:Click on this link to read the Policy and Terms Raytheon Technologies

Rapid Medical

Medical Courier Job at Rapid Medical

 ...Position Overview: We're seeking motivated individuals to join our team of Independent Medical Couriers. You'll provide vital courier services to healthcare facilities, including clinics, hospitals, and private residences. This role offers flexibility, competitive pay... 

Double L Management

Carpenter / Carpintero Job at Double L Management

 ...must have reliable transportation! Acquires and brings personal hand tools (Power and specialty tools will be provided) No background check required. Must pass drug screen. Must be authorized to work in the US. ACP participates in E-Verify. Must have high...