Job Description
An Automotive Sales Consultant, also known as an Automotive Salesperson or Auto Sales Representative, sells cars, trucks and other vehicles to commercial, government and private clients. The responsibilities of Auto Sales Consultants include communicating with customers, discussing their needs, persuading them to buy the right vehicle for these needs and promoting sales offers as they arise. These consultants also give potential customers test drives and coordinate financing.
Automotive Sales Consultant duties and responsibilitiesCompetent Automotive Sales Consultants are charged with making potential customers feel like they're being listened to and that their needs are being considered. These consultants also need to communicate effectively and convincingly when persuading customers of the benefits of buying a certain type of vehicle. Their main duties include:
A qualified and effective Automotive Sales Consultant needs good industry knowledge and an assortment of communication and other soft skills to do their job effectively. These include:
An Automotive Sales Consultant should have previous sales experience when entering a starting position in a car dealership. Previous sales education and training would also be a definite bonus. Because the sales business runs on the metrics of successful deals, a consultant who has been working for several years should have a track record of effective closes and strong sales abilities. In the case of candidates for jobs in specialty motor dealerships, such as those selling industrial trucks or sports vehicles, experience in the related vehicle industry is an ideal quality.
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