Job Description

LaSalle Network has partnered with a leading provider of advertising technology in the search of a strategic and results-driven ABM LinkedIn Manager to join our client’s dynamic marketing team. In this role, you will develop and execute ABM strategies that target key accounts, driving engagement and growth for our client. This is an open-ended contract position, fully remote with potential for 20-30 hours to start. This person needs to be comfortable working in a scrappy, go-to-market environment and be an SME in ABM campaigns driven through LinkedIn while providing recommendations to the team on best practices.

ABM LinkedIn Manager Responsibilities:

• Design and implement comprehensive ABM strategies to engage and nurture targeted accounts
• Identify key accounts and develop a deep understanding of their needs, pain points and decision-making processes
• Create and manage multi-channel marketing campaigns tailored to specific accounts, including email, social media, content marketing and events
• Monitor and analyze the performance of ABM campaigns, utilizing metrics to measure engagement and ROI
• Prepare regular reports and presentations to communicate results and insights to stakeholders
• Conduct research to identify industry trends, competitive landscape and account-specific opportunities

ABM LinkedIn Manager Requirements:

• Bachelor’s degree in Marketing, Business or a related field; MBA is a plus
• Proven experience in account-based marketing, demand generation or a related field, preferably within the technology or advertising industry. LinkedIn experience a must!
• Strong understanding of B2B marketing strategies and best practices
• Excellent project management skills with the ability to handle multiple initiatives simultaneously
• Proficiency in marketing automation tools, CRM systems and analytics platforms
• Data-driven mindset with a focus on measuring success and optimizing campaigns

If you are passionate about account-based marketing and eager to contribute to the growth of our client, we invite you to apply! Please submit your resume detailing your relevant experience and a recruiter will be in touch!

Thank you,

Natalie Saccone
Sr. Project Manager
LaSalle Network

Job Tags

Remote job, Contract work, Temporary work,

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